A Great Marketing Model – Utilizing the Power of OPM
?>
Download eBooks and Software
 Fully Verified Winning System Since 1999 & Vip Club Picks!
Winning Sports Picks & Predictions By Zcodesystem.com - Nhl, Nfl, Mlb And Nba Predictions And Picks From The Best Experts In The Industry + Fully Automated System Proven Since 1999 Awesome Conversion 5.26% And Recurring 60% Commission!
The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
Paleo Recipe Book - Brand New Paleo Cookbook
Brand New Paleo Diet Cookbook With Over 370 Recipes. Pays 70% Commission On This High-quality, Easy To Sell Product. Get Banners And Promotional Material At Http://paleorecipebook.com/affiliates.html
Articles > Business and FinanceA Great Marketing Model – Utilizing the Power of OPM
by: Kathleen Gage
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.
Another aspect of marketing is knowing how to continually reach and increase your market in the most cost effective manner possible. One way to increase reach and do so cost effectively is to find other businesses who share a similar market. These can be complimentary businesses and even competitors. What better way to get your foot in the door of a new market than with the endorsement that comes from a joint venture?
Solo marketing efforts are no longer as effective as they were in the past. True strength lies in utilizing the power of joint ventures. It is probably one of the most compelling marketing strategies you can implement. With so many people competing in any given industry, an appropriate joint venture can stretch your marketing dollars and increase your market reach. And do so in a way that people want to do business with you. That is the power of utilizing OPM – Other People’s Markets.
Most people refer to OPM as being Other People’s Money. In reality, when you have been given permission by a person or an organization to reach their market, you are in essence using their money. However, this is also a give and take relationship. If you are using their market, you have to be willing to let them use yours.
Over the years I have been involved in numerous partnerships. Some were short term and one time projects, others very long term. I wish I could say that every venture I have been involved with has been successful and without incident, but that is not the case. However, with each situation, whether good or bad, I learned a valuable lesson that I have been able to apply to current and future opportunities.
Consider some key factors before establishing a partnership. First of all, what is the reputation of the person or company you are developing this relationship with? It is important to know that the people you are connecting your name with are reputable, have similar values when it comes to the way they view business, and they treat employees and customers with the kind of respect you would expect. If you have an established customer base that trusts you and you then partner with another company, you are in essence saying, “Do business with this company. I give you my word, they are reputable.”
Additionally, is it an equitable relationship? Before making any commitments, determine what the benefit is for each party. What does each company bring to the table that will create a successful partnership? Are you creating a win/win relationship for all parties involved?
Be sure to test the waters. Do not make the mistake of blindly partnering with another company only to find out that the two companies are incompatible. Start with a small project rather than going in for a long-term commitment right away.
After finding a company you want to partner with, I highly recommend putting everything in writing. A written agreement will help both parties to become clear on how their partnership will work. In many cases, you will want an attorney to review the information and even draw up an agreement. Be sure to utilize the services of someone who has everyone’s best interest in mind. When drawing up a written agreement, take into consideration the following: individual and joint roles, how new leads will be handled, and how expenses and revenues will be shared.
Think of your company vision. Who do you know that you could help to create a win/win relationship with? When you are clear on whom you can partner with you will be amazed at what can happen for you, your partners and most importantly, your customers and clients.
Copyright & copy; 2004 by Kathleen Gage
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
About The Author
Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Kathleen is currently co-authoring two books utilizing the power of OPM. Call 801.619.1514 or email Kathleen@turningpointpresents.com. Get Gage’s online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com.
kathleen@turningpointpresents.com
|
?>
News on Business and Finance
The Business Finance Store Discusses Balance Transfer Cards for Small Businesses
The Business Finance Store discusses some things to consider when seeking out a balance transfer card to consolidate business debt.Santa Ana, CA (PRWEB) May 17, 2012 Thirty-six percent of American small business owners are very or somewhat uncomfortable with the amount of money their business owes, according to the April Wells Fargo/Gallup Small Business Index poll. Credit cards have become one ... Business calendar for May 21-25
Australian business and finance calendar for May 21-25. The Business Finance Store Highlights Ten Declining Industries
The Business Finance Store highlights ten industries that are expected to have a declining life cycle.Santa Ana, CA (PRWEB) May 16, 2012 A recent report by IBISWorld shows that many industries continue to decline despite improvements in the economy, the Orange County Register reported. The report points to some industries that are declining at a fast rate. For a small business owner or ... You're hired! Islamic finance seeks own Apprentice
LONDON (Reuters) - Islamic finance is on the hunt for an apprentice. Dome Advisory, an international sharia advisory firm is launching a nationwide search for talented students at UK universities who can come up with a business plan or research idea that will aid the development of Islamic finance. "I want the best brains...We need new blood in the industry and they don't have to be Muslim ... The Business Finance Store Discusses Financing a Business Through Home Equity
The Business Finance Store discusses some things business owners and entrepreneurs should consider before borrowing against their home with a home equity loan or home equity line of credit.Santa Ana, CA (PRWEB) May 15, 2012 Wells Fargo is holding a free Home Preservation Workshop in Dallas, Texas for struggling Wells Fargo Home Mortgage, Wells Fargo Financial, and Wells Fargo Home Equity ...
|
