Fight The Fluff!
?>
Download eBooks and Software
 Fully Verified Winning System Since 1999 & Vip Club Picks!
Winning Sports Picks & Predictions By Zcodesystem.com - Nhl, Nfl, Mlb And Nba Predictions And Picks From The Best Experts In The Industry + Fully Automated System Proven Since 1999 Awesome Conversion 5.26% And Recurring 60% Commission!
The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
Paleo Recipe Book - Brand New Paleo Cookbook
Brand New Paleo Diet Cookbook With Over 370 Recipes. Pays 70% Commission On This High-quality, Easy To Sell Product. Get Banners And Promotional Material At Http://paleorecipebook.com/affiliates.html
Articles > Business and FinanceFight The Fluff!
by: Robert Warren The first and final rule of quality writing is this: what doesn't strengthen your writing, weakens it. There are no neutral words when you're trying to be persuasive - every word must be doing real work and every sentence must be necessary. Don't say in two sentences what you can say in one; don't use five words when you can use three. Don't use a five-syllable word when an available two-syllable word means the same thing. Take the fluff out of your writing. Fluff is the often subtle cancer that grows - and ultimately kills - good writing. If your writing isn't achieving the effects you want, consider a few of the warning signs of a fluff infection: Redundancy. Analyze your writing for places where you are repeating yourself. It happens often, particularly when the writer isn't convinced that the reader will get the point without it. Give your reader some credit. Make each point once and make it effectively - and then don't make it again. Tangents. A good piece of writing is one that makes a single effective point, supported by other lesser ones; anything that doesn't directly contribute to that support structure is a distraction and an excuse to stop reading. Don't take readers on side trips and don't let them catch their breath. Cut out anything that doesn't directly advance the final cause. Ornamentation. Ornamentation happens when a writer is hit with a sudden burst of creativity, and the writing ends up saddled with clever turns of phrase that don't contribute anything but wit. This is what Hemingway was referring to when he advised writers to kill their darlings - art is all well and good, but make sure it keeps its day job. Pointless modifiers. Adverbs (words that modify verbs) and adjectives (words that modify nouns) are a little like salt and pepper - useful in very small doses, very bad in big ones. They're often used by lazy writers in an attempt to convince generic nouns ("the beautiful, voluptuous woman") and verbs ("he ran very quickly") to do more interesting jobs. The English language is full of precision nouns and verbs; whenever possible, use the right words rather than trying to modify the wrong ones. Needless qualifiers and hedging. Phrases like "and yet, on balance" and "it could be considered" destroy more confidence than they create. Be direct and write with strength: boldly write what you know, and leave out what you don't. Pretentious language. Occasionally, we all have a crisis of confidence that leads us to think that we need large words and cumbersome sentences in order to be taken seriously. This is when it is time to take a nap and let the feeling pass; "extraneous solutions that minimally impact positive budget modifications" is never going to sound better than "it won't work because it costs more than it'll make back". About The Author
Robert Warren (www.rswarren.com) is a Florida-based freelance copywriter specializing in the unique marketing needs of independent professionals.
writer@rswarren.com
|
?>
News on Business and Finance
The Business Finance Store Discusses the Effects of Business Credit on Personal Credit
The Business Finance Store discusses some of the potential repercussions of business credit on a business owner’s personal credit.Santa Ana, CA (PRWEB) May 22, 2012 A recent study by Pepperdine University and Dun & Bradstreet Credibility Corp. showed that most small businesses tend to get funding through traditional channels, the Washington Post reported. Seventy-one percent of small business ... Business Day Live: Love and Finance
Mark Zuckerberg and marriage. | Matt Cohler, one of Facebook's early employees, on entrepreneurship. | A collision at the intersection of Wall Street and Silicon Valley. The Business Finance Store Highlights Considerations for Upgrading a Credit Card Terminal
The Business Finance Store highlights some things to look for when considering upgrading a credit card terminal.Santa Ana, CA (PRWEB) May 19, 2012 VeriFone’s SAIL credit card swiper might be a little too close to Square’s mobile technology, Bloomberg Businessweek reported. While VeriFone’s SAIL looks physically different, the agreement and usage terms are remarkably similar, such that Square ... Newsbyte: SAP Helps Finance Leaders Run Best-in-Class Close and Reporting Processes
WALLDORF, Germany, May 22, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced new innovations to its line-of-business finance offerings that aim to improve processes used to conduct the financial ... The Business Finance Store Discusses Business Incubators
The Business Finance Store discusses business incubators and how entrepreneurs can find the right one to develop their ideas into a successful business.Santa Ana, CA (PRWEB) May 20, 2012 Pinterest, the online virtual pin board, raised $100 million in a round of financing this week, The Wall Street Journal reported. The venture-capital funded tech startup is reportedly valued at $1.5 billion ...
|
