Getting Results from Your Writing
?>
Download eBooks and Software
 Fully Verified Winning System Since 1999 & Vip Club Picks!
Winning Sports Picks & Predictions By Zcodesystem.com - Nhl, Nfl, Mlb And Nba Predictions And Picks From The Best Experts In The Industry + Fully Automated System Proven Since 1999 Awesome Conversion 5.26% And Recurring 60% Commission!
The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
Paleo Recipe Book - Brand New Paleo Cookbook
Brand New Paleo Diet Cookbook With Over 370 Recipes. Pays 70% Commission On This High-quality, Easy To Sell Product. Get Banners And Promotional Material At Http://paleorecipebook.com/affiliates.html
Articles > Business and FinanceGetting Results from Your Writing & Speaking
by: Robert F. Abbott When we communicate, we usually want something to happen. We want results. And, when we’re conscious of results, we’re seeking effective communication. To put it another way, the effectiveness of communication can be measured by the responses it gets. It's not measured by how well we wrote or how eloquently we spoke, although those can help us get the responses we want. Good writing and speaking help us get a response because they help get the message across. As I've argued in my book, A Manager's Guide to Newsletters, a newsletter that doesn't get read cannot get a response from readers. So, writing, designing, speaking, and all those other creative activities matter. But, in the end, responses are what count, and effectiveness means getting the responses we want. That's true for all types of communication, and not just marketing campaigns. Managers who send messages to employees, for example, want employees to respond in a particular way. Maybe they want the employees to do something differently, or maybe they want to reinforce existing behaviors. For a couple of employee newsletters I published, effectiveness meant greater awareness of health and safety issues. If the newsletter worked, then they should have helped reduce the number of plant accidents and helped employees lead healthier lifestyles. One more point: Effectiveness cannot be achieved without articulated objectives. As the old adage goes, "If you don't know where you're going, any road with do." Or, as the inimitable Yogi Berra put it, "If you don't know where you are going... You might end up someplace else." With that, let’s create a quick and easy checklist that takes us through the basic steps required for effective communication: 1. What is your objective, what do you want to happen? Do you want more sales, reduced employee turnover, renewals by members? Be specific about your objectives, and if you can attach time and dollar values to them so much the better. 2. What response of readers or listeners is necessary? What action should they take? What thoughts do you want them to keep in their minds? Do you want to reinforce existing thinking or behaviors? What do they need to do in terms of your objective? 3. Why would they respond to your message? It's all very well for you to have objectives, but you'll also have to offer something that provides value in their terms. Think of commercial broadcasting, which combines free entertainment with advertising messages. 4. What message content will motivate them to act? What subjects will provide that value to them? 5. How will you present that content? You can entertain, inform, consult, challenge, solve problems, and more. 6. How often will you have to repeat the message? In many cases, you'll need to make multiple contacts to get the response you want. Stockbrokers making sales calls, for example, figure on an average of five to seven contacts before a prospect becomes a potential client. 7. If you quantified your objectives, does the value of meeting the objective exceed the cost of communicating? In a marketing context, for example, how many sales do you have to make to pay the cost of your advertising campaign? Going through these steps will start us on the right foot, because it pushes us to think about responses. And, when we're focused on responses, we're much more likely to communicate effectively. ?>
News on Business and Finance
Triumph Expands Commercial Finance Platform With Addition of Industry Veterans Karas and Copple
DALLAS -- via PRWEB - Triumph Commercial Finance, a wholly owned subsidiary of Triumph Savings Bank, SSB, today announced the naming of two senior executives to lead its asset based lending and equipment ... The Business Finance Store Discusses the Effects of Business Credit on Personal Credit
The Business Finance Store discusses some of the potential repercussions of business credit on a business owner’s personal credit.Santa Ana, CA (PRWEB) May 22, 2012 A recent study by Pepperdine University and Dun & Bradstreet Credibility Corp. showed that most small businesses tend to get funding through traditional channels, the Washington Post reported. Seventy-one percent of small business ... Business Day Live: Love and Finance
Mark Zuckerberg and marriage. | Matt Cohler, one of Facebook's early employees, on entrepreneurship. | A collision at the intersection of Wall Street and Silicon Valley. The Business Finance Store Highlights Considerations for Upgrading a Credit Card Terminal
The Business Finance Store highlights some things to look for when considering upgrading a credit card terminal.Santa Ana, CA (PRWEB) May 19, 2012 VeriFone’s SAIL credit card swiper might be a little too close to Square’s mobile technology, Bloomberg Businessweek reported. While VeriFone’s SAIL looks physically different, the agreement and usage terms are remarkably similar, such that Square ... Newsbyte: SAP Helps Finance Leaders Run Best-in-Class Close and Reporting Processes
WALLDORF, Germany, May 22, 2012 /PRNewswire/ --Â SAP AG (NYSE: SAP) today announced new innovations to its line-of-business finance offerings that aim to improve processes used to conduct the financial ...
|
