Your Dolphin E-mail Caught In Spam Tuna Net?
?>
Download eBooks and Software
 Fully Verified Winning System Since 1999 & Vip Club Picks!
Winning Sports Picks & Predictions By Zcodesystem.com - Nhl, Nfl, Mlb And Nba Predictions And Picks From The Best Experts In The Industry + Fully Automated System Proven Since 1999 Awesome Conversion 5.26% And Recurring 60% Commission!
The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
Paleo Recipe Book - Brand New Paleo Cookbook
Brand New Paleo Diet Cookbook With Over 370 Recipes. Pays 70% Commission On This High-quality, Easy To Sell Product. Get Banners And Promotional Material At Http://paleorecipebook.com/affiliates.html
Articles > Business and FinanceYour Dolphin E-mail Caught In Spam Tuna Net?
by: Erwin Steneker Let me ask a couple of questions: - If (potential) customers sends an e-mail to your company, do they want to receive an answer?
- If you, in return, e-mail your customer, do you expect that your e-mail is delivered to the customer?
Well, in my case, I answered "YES" on both questions. After all, the customer asks for an answer, so it's normal to expect that when you send an e-mail in return, that the customer receives it. Unfortunately, this is no longer the case. It is highly important that you get this point, so let me rephrase that: If you send an e-mail to a customer that the customer wants and expects, it may be that (s)he never receives it! I've investigated this issue, and the cause of this is the filtering of e-mail by the ISP of the customer, to prevent unwanted SPAM (unsollicited e-mail) to make its way into their mailbox. But not only genuine SPAM is filtered out. Even e-mail that the customer wants (and often expects) to receive, may be caught up in this filter. It's happening so often, there's even a term for it: "false positives". Sometimes this stays unnoticed, because the customer doesn't get a mail telling her that it was filtered out. Or you don't get a reply from the ISP/filter that your mail didn't pass. Your "dolphin" e-mail can essentially be caught in SPAM filter "tuna nets". This can impact businesses on many levels: - Potential customers do not convert into real customers, because they never "heard from you".
- Unhappy customers as they "never get an answer on their support requests".
- Unhappy Customers that don't get the info / product they paid for (download instructions for digital products are often delivered by e-mail)
When this happens, the customer usually points the finger to the business... ...YOUR business was not responsive;
...YOUR business didn't resolve the customer's issues;
...YOUR business did not deliver!
But, of course, you are not to blame. You responded! You resolved! you delivered! It's the customer's ISP that didn't deliver. An e-mail your customer wanted, and expected. Mistakes do happen. But sometimes, ISP's and mail service businesses have no interest in righting what went wrong. And since they are not blamed, they get away with doing nothing. But in the mean time, your and my business is hurt by this. So, it is time to point customers in the right direction. If more and more customers know where to complain if they do not get the e-mail they wanted, chances are that the ISP and/or mail service are forced into action. There's a lot an ISP or mail service can do. Customers should have the possibility to "whitelist" you. A "whitelist" is a list of e-mail addresses or domains from which the customer allows mail to continue, even when the filter thinks it's "junk". One option that's not an option is to ask customers to switch off the filter. SPAM is just too big a problem for this. Another company that have taken the heat for filtered mail is SiteSell. They're blamed for not delivering as promissed, because their e-mail was filtered out. And they hit a wall of unresponsiveness when they tried to right this. Or was it that their requests were filtered out? ;-) As they understood how this is hurting their business, and many other businesses around the globe, they decided to take action, and point customers in the right direction when wanted e-mail doesn't make it into their mailboxes. So they created the "Deliver my mail!" initiative, which I fully support. I invite you to join them and me. Read more about "Deliver my Mail!" on: http://deliver-my-mail.sitesell.com/sls.html Let's take a stand, and educate customers on what to do if they do not receive e-mail they really wanted to get. Let customers demand: "DELIVER MY MAIL!" About The Author
Erwin Steneker is a senior support consultant with over 13 years of experience in both sales and IT support. Check out his website at http://www.customerservicepoint.com/ |
?>
News on Business and Finance
Business calendar May 28 - June 1
Business and finance calendar for May 28 - June 1. The Business Finance Store Discusses New Findings on the Business Benefits of R&D
The Business Finance Store discusses a few new findings and examples of how companies get an incredible competitive advantage by developing and testing new products and services.Santa Ana, CA (PRWEB) May 24, 2012 The Harvard Business Review reports that a strong research quotient (RQ) could show that research is crucial to business success and that there’s a solid correlation between RQ and ... The Business Finance Store Discusses Small Business Debt Collection
The Business Finance Store discusses some strategies for small business debt collection.Santa Ana, CA (PRWEB) May 23, 2012 Wonga, a high profile UK-based short-term lender, is being criticized by the British Office of Fair Trading for its debt collection practices, the BBC reported. One such debt collection tactic included suggestion that the debtor committed fraud and would be reported to the ... The Business Finance Store Discusses the Effects of Business Credit on Personal Credit
The Business Finance Store discusses some of the potential repercussions of business credit on a business owner’s personal credit.Santa Ana, CA (PRWEB) May 22, 2012 A recent study by Pepperdine University and Dun & Bradstreet Credibility Corp. showed that most small businesses tend to get funding through traditional channels, the Washington Post reported. Seventy-one percent of small business ... SBA Head Looks Beyond Loans to Help Small Business
Editor of CNBC.com's Small Business section, has covered business and personal finance for more than 20 years. She loves to shop local. "If your mother hasn't called you crazy yet, then you haven't graduated from the school of entrepreneurship."
|
