Why is search engine optimisation expensive?
?>
Download eBooks and Software
 The World's #1 Lottery System For Lotto.
Ken Silver's Multi-million Silver Lotto System! 1 Minute Setup, Winning 9 Out Of Every 10 Games Since 1991. Affiliate Commission Now 75%! Earn Up To $243/sale. Low Refunds. Visit: www.lottoaffiliatecenter.com
The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
Paleo Recipe Book - Brand New Paleo Cookbook
Brand New Paleo Diet Cookbook With Over 370 Recipes. Pays 70% Commission On This High-quality, Easy To Sell Product. Get Banners And Promotional Material At Http://paleorecipebook.com/affiliates.html
Articles > Computers and The InternetWhy is search engine optimisation expensive?
by: Rkd Unger
(Edited by Olya Crawley)
Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client's point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
Typically, a call for SEO comes after the website is already up and running. The quoted price depends on the client's needs, industry, positioning, etc. The price varies a lot, yet the cost of optimisation is comparable to the cost of Web design.
Is it expensive? - You bet!
During the negotiations with the Web designers the client gets an expectation of having a beautiful and functional site developed for an X amount of dollars. The client is also getting a free hosting, free search engines submissions and other freebies. That is why the price looks reasonable.
Only at some later stage the client realises that there is not enough traffic (and potential buyers) coming through the website. Consultations with the Internet marketing gurus reveal that in addition to the extra cost there is a need to restructure the content - copy. Why was it not done during the Web design phase?
The answer is simple. Skill sets of Web designers, graphic designers, programmers and Internet marketing people are different. Each of the specialists focuses on a different aspect of the Web site. Thus, when starting the search engine optimisation, we come across design obstacles that take time - the client's - money to overcome.
Consider this: we discovered that the client’s home page was overloaded with JScript and had only two sentences of actual readable text. To rectify the situation,we suggested and created new home page content (at least 250 words). We also asked the web designers to move the script out into a separate file.
The client had to pay for all the above services plus testing!
Wouldn't it be smarter (read: cheaper for the client) to consider SEO issues during the Web design phase, rather than after?
Customers would be happier, the websites would perform better...
Will the Web design firms have enough courage to approach SEO at the initial stage?
We hope they will….
(From www.internet-marketing-australia.com)
?>
News on Computers and The Internet
Google: Up to 500,000 Computers Face Disconnection From The Internet
On Tuesday internet services giant Google began warning users infected with the DNSChanger malware that they face disconnection from the web if they don't disinfect their computer. Facebook And Smartphones Becoming New Tools For Psychological Science Research
In today's technological era, most people use computers or smartphones to keep up with friends on Facebook, play games, etc. Psychological researchers have now discovered in two recent studies that social media and technology reveal a lot about someone's personality and the way they think. The studies, featured in the journal Perspectives on Psychological Science, describe how media and ... Yahoo seeks to shake up search, Web browsing
Joining the battle to redefine Internet search, Yahoo is taking aim with a new browser enhancement it calls "Axis." Hands-on: Yahoo’s Axis Browser
Yahoo’s Axis browser is fast and simple to use and the read later syncing feature across devices works as advertised, but it’s not a new idea. Google clears key mapping software for Syria
Google announced that its mapping software and other products would be available in Syria after getting export approval by the US government.
|
