Getting The Big Picture Series: Part 5-
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Articles > MarketingGetting The Big Picture Series: Part 5-"The Free-Way" #1
by: Treci Cauthen
Will the search engine's take notice of you? Search engine placement is the most important aspect of internet marketing promotion. What is a search engine?
The search engines function is to search the entire Internet, site or database under your defined term. It will retrieve any data that fits under the criteria of your search. Examples of search engine's include Alta Vista, Excite, and Google which enable users to search for documents on the World Wide Web.1
And best of all you can submit your website with search engines for free. But there are a few things you need to know in order to be recognized by the engine's. So your main job is to build your website around the search engines standards so that you can receive the best page rank possible and continue to aim towards the top 20.
All search engines have a set of rules for determining a websites page rank which is called and algorithm. An algorithm is a finite set of well-defined instructions for accomplishing some task which, given an initial state, will result in a corresponding recognizeable end-state.
The concept of an algorithm is often illustrated by the example of a recipe, although many algorithms are much more complex; algorithms often have steps that repeat or require decisions (such as logic or comparison) until the task is completed. Correctly performing an algorithm will not solve a problem if the algorithm is flawed or not appropriate to the problem. For example, performing the potato salad algorithm will fail if there are no potatoes present, even if all the motions of preparing the salad are performed as if the potatoes were there.
Different algorithms may complete the same task with a different set of instructions in more or less time, space, or effort than others. For example, given two different recipes for making potato salad, one may have peel the potato before boil the potato while the other presents the steps in the reverse order, yet they both call for these steps to be repeated for all potatoes and end when the potato salad is ready to be eaten. 2
With that in mind let's talk about Yahoo first. Yahoo is not a search engine it is a human compiled directory but it is responsible for 40% of search engine traffic all by itself out of hundreds of search engines which means that 1 out of every 2 people that do searches on the Internet use Yahoo which is implemented by Google Search.
One main ingredient that Yahoo is looking for is content rich pages (lots of good and fresh content). Never submit a website that is under construction and it helps if your website loads quickly so be careful when selecting a web host.
On the other hand we have Google which comes in at number 2 in search engine traffic. They don't recognize content as top priority but instead base their mathematical algorithm on links but when a visitor lands on your site they do need to be able to find what they are looking for or the site is of no use.
From their stand point it isn't so much the content on your page but the content on the pages pointing back to you that can push your site to the top. So it is important to have as many popular related sites with your link visible on their page using what is called link exchange which will begin to build your Google page rank.
So with all that said get out there and get listed with those search engines and the best of luck to all.
Get listed for free:
Getting The Big Picture?
References
1. http://www.lib.lsu.edu/instruction/internet/internet03b.html
2. http://en.wikipedia.org/wiki/Algorithms
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