So What's Your Argument?
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Articles > MarketingSo What's Your Argument?
by: Ken Nadreau
Arguments aren't always bad things. Sometimes They're used to convince someone of an important point they may not yet realize.
You've probably used arguments in this way most of your life in fact!
Maybe you wanted to go somewhere and had to convince your parents that is was a good idea to let you go. So you argued your position with them.
Maybe you wanted to buy a big ticket item and had to argue the value of buying it with your spouse!
Arguments don't necessarily have to be shouting matches. They can simply be a device used to convince someone of something that you feel is important.
It's funny then, how so few sales people use the art of arguing to sell their products. Wouldn't a person who wants someone to buy something from them want to try and convince that one that it'd be a good idea?
Maybe it's because it's not such a good idea?
Could be why so many sales pitches are designed to connive potential customers into buying rather than giving them a convincing argument instead.
Let's face it . . .
Who'd want to argue a losing point?
After all, if a product is of little value, who in their right mind would want to take the position of trying to convince someone it had value?
Maybe that's why so few try to convince rather than connive!
But what is the difference between convincing and conniving anyway?
A conniver is like the person in a movie or TV show that's holding something they probably shouldn't be. Suddenly, a cop pulls up and he quickly passes the object to the person next to him with the words, "Here, take this quick!"
The poor unsuspecting by-stander is "left holding the bag", and doesn't know what hit him as he's dragged off to the pokey.
So, to put it simply . . .
A conniver is the person who tries to get you to do something without thinking about it. He creates a sense of urgency and force feeds it to you before you can say no.
Now a convincer is quite the opposite. He wants you to know what you're getting into and is willing to spend the time going over it with you. He has a valid argument and has no qualms about letting you hear it.
So, by the time he hands you the "bag", you know exactly what's in it, and you've been able to make a rational decision about whether you want to "hold" it or not.
This leaves us with two important questions . . .
If you're searching the Internet looking for product to buy, who would you rather run into?
If you're trying to sell valuable products on the Internet, which of the above two do you think you should be?
Hopefully, the argument is clear!
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