What to Say When the Media Calls
?>
Download eBooks and Software
 Rocket Spanish! *new* Higher Payout!
The No. 1 'learn Spanish' Product In CB For 5 Years! Cutting Edge Product! High Conversions! Earn Up To $150 Per Sale! See Http://www.rocketlanguages.com/affiliates/ Email Marketing@rocketlanguages.com Or Call 1-800-798-8318.
Rocket French- *new* $150 Max Payout!
The No. 1 "learn French" Product In CB For 5 Years! Cutting Edge Product! High Conversions! Earn Up To $150 Per Sale! See Http://www.rocketlanguages.com/affiliates/ Email Marketing@rocketlanguages.com Or Call 1-800-798-8318.
Rocket Chinese! Brand New Product
Earn A Minimum Of 70% Per Sale Of Our Rocket Chinese Product! Cutting Edge Product! High Conversions! Earn Up To $150 Per Sale! See Http://www.rocketlanguages.com/affiliates/ Email Marketing@rocketlanguages.com Or Call 1-800-798-8318.
Articles > MarketingWhat to Say When the Media Calls
by: Carolyn Moncel
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a follow-up phone call with a reporter is having that same reporter actually interview them.
There is only one way to overcome the fear. You have to simply adopt and apply an old U.S. Army recruitment slogan, "Be Prepared." Don't get caught without an answer the next time the media calls. Follow these quick tips for success:
Ask the reporter to describe the subject and story angle for the interview.
Establish the medium for the interview (i.e. live or taped television, print, radio, etc.)
Discover when (date and time) and where (by phone, e-mail or in person) the interview will take place. Also try to determine if the reporter will need additional information from you, as well as the story's deadline.
Research the reporter's past articles so that you'll be comfortable with the story's tone.
Create talking points. These are brief positive statements about you and your company that you will want to be included in the story.
Anticipate the types of questions that that reporter might ask, and prepare truthful answers for them.
Assume that everything you say to a reporter - jokingly or otherwise, will be used in the story. Always be aware of what is being stated, and if an awkward silence develops, don't feel obligated to keep talking if you have no more to say on the subject matter.
Avoid speculation or hypothetical situations. It could lead to being misquoted. You are the expert so stick to what you know.
Admit when you don't know the answer to a question. However, make it your top priority to find the answers and deliver them to the reporter immediately. It is also fine to take a moment to think before answering a question.
Avoid using technical terms or jargon. You must be able to explain your ideas simply and concisely.
Take notes and don't be afraid to ask the reporters questions as well.
Make yourself available by phone or e-mail in case the reporter has additional questions or wants to do a final fact check before completing the story. This will help give clarification to something you've said or give an opportunity to fix something if you've misspoken.
Thank the reporter for selecting you for the interview.
About The Author
Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.
|
?>
News on Marketing
HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions for PCS Janitorial
CAMPBELL, Calif., May 25, 2012 /PRNewswire-iReach/ -- HiveMind Marketing, Inc. , a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay Area janitorial ... Marketing Analytics: What Gets Evaluated, Gets Used
"What gets measured, gets managed" is a well-known management maxim. However, for marketing analytics, results from The CMO Survey suggest a slight twist on this adage to "what gets evaluated, gets used? (see http://cmosurvey.org/results/ for a complete set of reports). To look into this topic, I asked top marketers two questions. The first was "In ... AMA Houston's Crystal Awards Recognizes Houston's Best Marketing Work
HOUSTON, TX-- - The Houston Chapter of the American Marketing Association announced 60 winners at its 26th Annual Crystal Awards on May 17, 2012 at the Hyatt Regency in downtown Houston. The Crystal Awards, ... BzzAgent Provides Framework for Applying Direct Marketing Principles in Social Media to Drive Sales
BOSTON, MA-- - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building Advocacy" . The eBook ... Marketo Introduces First Integrated Solution for Social Marketing Automation
SAN FRANCISCO, May 23, 2012 /PRNewswire/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 (#MUS12), Marketo President and CEO Phil Fernandez announced that Marketo is ushering in a new era ...
|
