16 Golden Rules of Master Copywriting
?>
Download eBooks and Software
 The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
How To Create An Iphone Or Ipad Apps And Games Succeed In App Store!
Discover How To Create An Iphone Or Ipad App&game And Hit Pay Dirt With It In The App Store! 60% Commission + Bonus. Awesome Member Area With Full Video Course. All You Need To Know On How To Start App Business With No Programming Skills At All!
Legit Online Jobs
Completely Redesigned For 2012! New Pricing = Higher Conversions And Lower Refunds. 24/7 Support Converts Even More Visitors Into Customers. Visit Http://www.legitonlinejobs.com/affiliates To See How Each Visitor Can Be Worth Well Over $200.
Articles > Online Business16 Golden Rules of Master Copywriting
by: Christos Varsamis
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
However, how can you write good sales copy, killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adapt them properly.
1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations and hyped claims. You stake your reputation and your business offline or online it doesn’t make any difference.
2) Have a plan on your trial and error period. Don’t expect to write your first copy and be a golden one. You will alter it many times, test it, retest it try a new one and so on. Set a schedule for that. Do not fool around.
3) AIDA. It’s the proven and the bedrock of the copy process. Always follow it. AIDA
A= Attention. You must grab it instantly or you don’t have a chance.
I = Interest. You grab and keep their interest. If they get bored, they will leave.
D= Desire. Interest must be transformed into desire for what you offer.
A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it few hours later.
4) Always work on your prospects emotion. Most of the people buy something emotionally and then justify it rationally.
5) Headline is the Key. If it doesn’t grab their attention then they‘ve gone away. Your headline must be a killer one.
6) Promote your best and strong benefit at first, not last. That’s how you are going to create interest and then desire.
7) Tell stories. That’s an excellent way to rekindle their emotion or even their passion. Stories always inspire.
8) Answer all the objections and questions you think your prospects could have. In that way you will gain their trust.
9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the underline feature but not so often.
10) Give time limit. This is an excellent tool for calling your prospects to act now!
11) Offer testimonials. It is the mother of gaining trust tools. Especially, if it is from someone important in your field.
12) Make them easy to buy. Don’t let them get lost in your web site. Make it as easy as possible.
13) Avoid graphics. They won’t help you. People are looking for information not images.
14) Give guarantees. Research has proved that when you have a long guarantee your client feels safer and that leads to fewer refunds too!
15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service.
16) Have your copy or ad checked by your friends, colleagues e.t.c. It’s better to have other views, after all it’s a part of the testing process.
Here are some great headlines and emotional triggers.
- A Little Mistake That Cost A …… $3,477 A Year
- Do You Make These Mistakes In …..?
- Why Some People Almost Always Make Money In The …….
- How I Improved My ……. In One Evening.
- How I Made a Fortune with a ….. Idea.
- 161 New Ways To ……
- How To Plan ……
- The Truth about Getting Rich.
- Dare To Be Rich
- The Secret To Being Healthy.
- How To Write A ……
Attract The Opposite Sex
Be Independent
Be Successful
Avoid Embarrassment
Be Strong
Be Healthy
Satisfy Curiosity
Make Money
Gain Knowledge
Save Time
Avoid Effort
Get A Better Job
Be Your Own Boss
Add Fun To Life
Work Less
Relax.
Copyright 2004 Christos Varsamis
?>
News on Online Business
McGraw University Introduces New Online Business Degree Programs to Match Employers’ Needs
McGraw University adds in new courses to the current business curriculum in order to increase the relevance to the current job market trendsArlington, TX (PRWEB) May 25, 2012 McGraw University, an accredited leading online university that has been known around the world for its improved learning services for working adults has announced that it has introduced fresh courses in its Business and ... Online CRM Provider Really Simple Systems Increases Web CRM Adoption With Intelligent Data Import
LONDON, May 24, 2012 /PRNewswire/ ---Innovative data import solution increases usability and simplicity of online CRM, web CRM and  small business CRM  system-Really Simple Systems http://www.reallysimplesystems.com/ ... A SEO package to help build your online business
What do we offer in websites that improve SEO? Our website packages allow you to feature your business with a customizable webpage built with the latest search engine optimization (SEO) tools. Through these SEO tools, as well as coupons and special deals and premium placement in your local online directory, you can maximize online traffic to your business. Raising Funds for Your Online Business: Show Me the Money!
Tax guru Barbara Weltman explains the options available for obtaining capital for your growing ecommerce business. In Part 1, she discussed the pros and cons of borrowing money (debt) vs. taking in investors (equity) - see Raising Funds for Your Online Business: Debt vs. Equity . Today, she discusses where to look for debt and equity financing and some pitfalls to avoid. Online Advertising Using Purchaser Data Delivers Three Dollars in Incremental Sales for Every Dollar Spent
Consumer packaged goods brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely deliv
|
