Get to Know Your Competitors Using Alexa
?>
Download eBooks and Software
 The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
How To Create An Iphone Or Ipad Apps And Games Succeed In App Store!
Discover How To Create An Iphone Or Ipad App&game And Hit Pay Dirt With It In The App Store! 60% Commission + Bonus. Awesome Member Area With Full Video Course. All You Need To Know On How To Start App Business With No Programming Skills At All!
Legit Online Jobs
Completely Redesigned For 2012! New Pricing = Higher Conversions And Lower Refunds. 24/7 Support Converts Even More Visitors Into Customers. Visit Http://www.legitonlinejobs.com/affiliates To See How Each Visitor Can Be Worth Well Over $200.
Articles > Online BusinessGet to Know Your Competitors Using Alexa
by: Megan Corwin
All great marketers know that in order to be the top in your field you need to know your competitors. But researching each one can be time consuming and a treasure hunt at best. Using Alexa (www.alexa.com) can be an invaluable tool for you to find out what your competitors are up to on the web.
What is Alexa?
Alexa is an Amazon.com company that maintains information about website traffic.
You can find out the most popular sites in a variety of categories such as business, sports, recreation, and shopping.
How do I use Alexa?
To access this tool, simply go to http://www.alexa.com. From there you can browse the topic of your business or type in a specific website in the 'Search the Web' box.
Let's use the gift basket business as an example. First, go to Alexa's home page and type in 'gift baskets' as a search. When your search results appear, look at the end of the description for the link titled 'Site Info.' This is where you will find your research gold.
What can I learn about the top ranked site?
When you click on the 'Site Info' link, lots of valuable information is displayed. The first thing to note is the traffic ranking of the website. The top gift basket site is ranked 119,370. Not bad considering there are millions of pages online at any given time.
Other useful information listed on this site info page is other websites that visitors also went to and the number of sites that link to this website. Other sites that link to the site can be very valuable - what search engines is the site listed in? Where are they advertising?
Next, click on the 'See Traffic Details' link near the top of the page. Look at the traffic for the site and note that in the last week the number of visitors has increased by almost 100,000. Wow! What could be the reason? The holidays? A contest? Their keywords and titles? An advertising campaign? Take a look at the site and see if there is a spectacular giveaway or something very attractive going on.
Summary
Alexa is a very powerful tool for researching your competitors. Also, be sure to look at your site's listing to find out how well it is doing compared to others in your industry. As you analyze your competitors, look for their strengths so that you can emulate them and also their weaknesses so that you can set your business apart.
About The Author
Megan Corwin is a personal coach who enjoys helping work at home professionals grow their businesses while maintaining an organized household. Download Megan’s free ebook "How to Market Your Small Business Online for FREE": http://marketonlinefree.wahwoman.com
|
?>
News on Online Business
McGraw University Introduces New Online Business Degree Programs to Match Employers’ Needs
McGraw University adds in new courses to the current business curriculum in order to increase the relevance to the current job market trendsArlington, TX (PRWEB) May 25, 2012 McGraw University, an accredited leading online university that has been known around the world for its improved learning services for working adults has announced that it has introduced fresh courses in its Business and ... Raising Funds for Your Online Business: Show Me the Money!
Tax guru Barbara Weltman explains the options available for obtaining capital for your growing ecommerce business. In Part 1, she discussed the pros and cons of borrowing money (debt) vs. taking in investors (equity) - see Raising Funds for Your Online Business: Debt vs. Equity . Today, she discusses where to look for debt and equity financing and some pitfalls to avoid. A SEO package to help build your online business
What do we offer in websites that improve SEO? Our website packages allow you to feature your business with a customizable webpage built with the latest search engine optimization (SEO) tools. Through these SEO tools, as well as coupons and special deals and premium placement in your local online directory, you can maximize online traffic to your business. Online CRM Provider Really Simple Systems Increases Web CRM Adoption With Intelligent Data Import
LONDON, May 24, 2012 /PRNewswire/ ---Innovative data import solution increases usability and simplicity of online CRM, web CRM and  small business CRM  system-Really Simple Systems http://www.reallysimplesystems.com/ ... Building a multi-billion pound business online
The recent valuation of Facebook at $104bn, the purchase of Instagram (by Facebook) for a billion dollars, and even Rakuten’s investment in social network Pinterest shows that there is serious money to be made in online business.
|
