How To Win The
?>
Download eBooks and Software
 Satellitedirect - Highest Converting Tv To PC Product
Make Recurring Revenue With Spyprofits.com - Curiosity Pays Well!
The World's #1 Lottery System For Lotto.
Ken Silver's Multi-million Silver Lotto System! 1 Minute Setup, Winning 9 Out Of Every 10 Games Since 1991. Affiliate Commission Now 75%! Earn Up To $243/sale. Low Refunds. Visit: www.lottoaffiliatecenter.com
The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
Articles > Online BusinessHow To Win The "Marketing War", Capture Your Prospect's Mind
by: Charles Kangethe
As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.
What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales.
Step #1 - Get Into Your Prospects Mind.
Many new netpreneurs forget, or fail to understand, that prospects are individuals.
You must get into your prospect's mind and appeal to them, and them alone, before they will buy from you.
Sidebar
With some exceptions, buying decisions are made on the basis of emotional and intellectual reasoning in that order.
Sidebar
Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospect's profile.
Sidebar
Remember : People do not necessarily buy features. They always buy benefits.
Step #5 - Headlines
Now you have all the pieces of your jigsaw start to build your "Mind Capture Weapon".
Headlines can be formatted as :
- Commands - "Dare To Write Good Headlines"
- Questions - "Do you want to write good headlines ?"
- Announcements - "New product writes your headlines"
- Coaching - "How to write good headlines in 7 easy steps"
Write as many headlines as you can, some marketers write 50 or more, and format them in the different ways.
Now let them to "stew" for a 2 or 3 days before reviewing and choosing the best ones.
For software to help you write compelling headlines see relevant resources below.
Step# 6- Write The Copy - Like A Master Storyteller.
"Using the action triggers that deliver your MDA, weave a personal story for your prospect around your product and it's benefits to them."
Your copy must be persuasive, emotional, and truthful.
Without exception, people love stories.
Use your
- Action trigger list,
- Prospect profile
- Product benefits
to weave a story that captures your prospects mind.
This is the goal you started out to achieve and a story incorporating these features is how you do it.
Story telling is one of many mind motivators that capture your prospect's mind and attention.
A new product about to be released will show you many other magical mind motivators that you must learn to use to capture your prospects mind.
Step #7 - Ask For "Most Desired Action"
Your "Most Desired Action" may be :
- Getting the prospect to subscribe to a product.
- Getting the sale.
- Getting feedback and comments.
- Getting contributions, donations or other help.
Whatever it is, you must ask for it in clear explicit terms.
Relevant Resources
Conclusion
Use the tactics described here to write copy. Then test each detail from action triggers, benefits, headlines, prospect profile, and offer until you have a mind capturing weapon in your arsenal. Use this in the "Marketing War" and you will have a weapon that sells relentlessly and repeatedly for you.
(c) 2004 Charles Kangethe
About The Author
Charles Kangethe of http://www.simplyeasier.com is a leading
new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
charles@simplyeasier.com
|
?>
News on
LivePerson Launches Keyword Lift, an Intelligence Tool that Increases Conversions from Paid Search
NEW YORK, May 23, 2012 /PRNewswire/ -- LivePerson, Inc . (NASDAQ: LPSN), a provider of real-time intelligent engagement solutions that increase conversions and improve the customer experience, today announced ... Accelerating Revenue Growth With Keyword Parity
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. Link Building on Partial Keyword Combinations
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work? 5 Tips for Conducting Semantic Keyword Research
With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a [...] Internal Linking to Promote Keyword Clusters
A logical and well-coded site architecture that serves your visitors is critical. Here’s how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links.
|
