Michael Southon
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Articles > Online Businessrviews with Well-Known Ezine Writers #2: - John Colanzi
by: Michael Southon
MS: John, you must be one of the most prolific Ezine Writers on the Web - I see your articles nearly everyday in the article lists and in dozens of Newsletters. How long have you been writing Ezine Articles?
JC: I first started writing ezine articles around 1999.
MS: What are the main topics that you write about in your Ezine Articles?
JC: I mainly write two types of articles, (i) Marketing and promotion, (ii) Success and motivation.
MS: John, how important have Ezine articles been in promoting your website?
JC: I sometimes use paid advertising, but my main method of promotion is writing and submitting articles.
MS: John, what sort of Articles have you had most success with? In your experience, what kind of Articles are most in demand?
JC: I get the most feedback on articles about success and motivation
MS: Some Ezine Writers promote a product or service in their Resource Box, while others aim only to get a subscription to their free Newsletter. What would your advice be for getting maximum results from your Resource Box?
JC: I usually promote my newsletter and free ebook in the resource box. Sometimes I promote a product, but mainly the newsletter.
MS: What have you found to be the most effective ways of getting your Articles published?
JC: Persistence. I've set up a weekly mailing to publishers. Most publishers get a lot of submissions, so getting them to notice you article will take some time. Once they start using your articles, they are more likely to start reading your submissions.
MS: Apart from getting your Articles published in Newsletters, are there any other ways you use your Articles to promote your website? (such as turning them into a free E-Book)?
JC: I created my free ebook Street Smart Secrets Of Success from a collection of my success and motivation articles: http://www.internet-profits4u.com/streetsmart.exe. I was also contacted by a publisher who read the free ebook to create a free e-course for his ebook Autoresponder Gold. So from the articles I've created my ebook and the 7 Days To A Turbo Charged Mind email course: johncolanzi@freeautobot.com
MS: Some people are discouraged from writing Ezine articles because it seems that everything has already been written about. What's your view on that?
JC: Every writer brings their own style to a subject. You may read about it 100 times, but a certain writer's way of presenting the information, may be the article that gets you to take action.
MS: Yes, that's an important point. What's the single most important style tip for writing a good Ezine Article?
JC: Write to one person. Make the ideas personal to the reader.
MS: How important have Ezine Articles been in achieving your success in online business?
JC: Every good thing that's happened to me online has been a result of someone seeing an article.
MS: And finally John, what would be your advice to someone who wants to write Ezine Articles but has never written for the Internet before?
JC: Write the same way you would explain something to your best friend. Write to inform, don't write a sales letter and try to pass it off as an article.
MS: Thank you John.
(c) 2002 by Michael Southon
About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com
This Article may be freely published in its entirety exactly as it appears above. No alterations or changes to the Article are allowed, without the express permission of the Author. The Resource Box must remain with the Article just as it appears.
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