Sell More by Testing your Web Headlines and Home Page
?>
Download eBooks and Software
 The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
How To Create An Iphone Or Ipad Apps And Games Succeed In App Store!
Discover How To Create An Iphone Or Ipad App&game And Hit Pay Dirt With It In The App Store! 60% Commission + Bonus. Awesome Member Area With Full Video Course. All You Need To Know On How To Start App Business With No Programming Skills At All!
Legit Online Jobs
Completely Redesigned For 2012! New Pricing = Higher Conversions And Lower Refunds. 24/7 Support Converts Even More Visitors Into Customers. Visit Http://www.legitonlinejobs.com/affiliates To See How Each Visitor Can Be Worth Well Over $200.
Articles > Online BusinessSell More by Testing your Web Headlines and Home Page
by: Judy Cullins
A client asked me, "At what point do you change your Web site when not making enough sales?" My answer? Within a month or so because as long as your ad copy is weak, those weak sales numbers will continue. My Web master says "It depends on how much traffic you're getting. If you are getting a lot of traffic but no sales, you should change it a lot sooner."
Your coach is number three on Google and 35 other search engines. While my site's hits are high, I noticed a less than 1% conversion rate for one top eBook. The culprit? My sales letter for that book.
Ways to Reach your Web Sales Dream
Test your Web site headlines and home page content to be sure your sales message is strong. Use a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors.
Say, Dear friends and Associates, "I need your brain." My Web site is not selling "Quadruple your Online Sales Within Four Months with Free Articles" as well as I want. Will you rate each of these parts?
1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further or buy your product or service. To make things simple ask them to vote from 1-5.
2) The "who" I am. Include several blurbs on your bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you. It is about your potential customers. Make sure your bio is short enough to make room for what counts--benefits.
3) Benefits and features. Know that you need to answer the question by your visitor, "What's in it for me?" From a working list of 5-10 benefits and 5-10 features, choose the top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service. Examples of benefits are: more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product.
Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know the difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook."
In your survey, ask your people which phrases convince you to buy?
Give people a finish line (some people call it a deadline) so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes the time to respond. Give them all the vital contact information in your signature file at the bottom with links to your email to make it easy to contact you.
Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal 24/7 marketing team.
?>
News on Online Business
McGraw University Introduces New Online Business Degree Programs to Match Employers’ Needs
McGraw University adds in new courses to the current business curriculum in order to increase the relevance to the current job market trendsArlington, TX (PRWEB) May 25, 2012 McGraw University, an accredited leading online university that has been known around the world for its improved learning services for working adults has announced that it has introduced fresh courses in its Business and ... Online CRM Provider Really Simple Systems Increases Web CRM Adoption With Intelligent Data Import
LONDON, May 24, 2012 /PRNewswire/ ---Innovative data import solution increases usability and simplicity of online CRM, web CRM and small business CRM system-Really Simple Systems http://www.reallysimplesystems.com/ ... Raising Funds for Your Online Business: Show Me the Money!
Tax guru Barbara Weltman explains the options available for obtaining capital for your growing ecommerce business. In Part 1, she discussed the pros and cons of borrowing money (debt) vs. taking in investors (equity) - see Raising Funds for Your Online Business: Debt vs. Equity . Today, she discusses where to look for debt and equity financing and some pitfalls to avoid. A SEO package to help build your online business
What do we offer in websites that improve SEO? Our website packages allow you to feature your business with a customizable webpage built with the latest search engine optimization (SEO) tools. Through these SEO tools, as well as coupons and special deals and premium placement in your local online directory, you can maximize online traffic to your business. Landrieu Seeks Partnership with Google On Get Your Business Online Event for Lafayette
WASHINGTON - Today, Senator Mary Landrieu (D-La), Chair of the U.S. Committee on Small Business and Entrepreneurship, requested that Google Inc. bring their highly successful "Get Your Business Online" (GYBO) entrepreneur event to Lafayette, Louisiana. GYBO gives small businesses free online tools to create their own website and provides training about the process. In fact, Google has held GBYO ...
|
