What Do They Want Anyway?
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Articles > Online BusinessWhat Do They Want Anyway?
by: Esther Smith You want customers. I want customers. We all want customers. And traffic alone is not enough. We need “interested” customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?.... and how can I get them to buy? Instead of concentrating on the “getting”, why not try to “educate” them and sales will follow --- not once, but many times. Why is that? Credibility! If you are writing Articles, or publishing an Ezine, then you are an Internet Marketer with some measure of success. Your goal might be to help them understand that there are ways to make money without spending a fortune, and without plunging over cliffs with the “herd mentality” of the latest get-rich-quick idea: the biggest single reason for failure on the Internet. I have never filled a matrix with “spillover”, and only once did I ever get my money back – and that was like Vegas – a tease to keep me in the game. But if you made $10,000 in three months, send me the proof and I’ll join under you. You have had successes, BUT you have also had failures. Share these with your potential customers. Show them the speed bumps that you encountered, and how to slow down and re-examine the road ahead, or steer around them altogether. Teach them the need for a healthy dose of skepticism with ploys that try to get them to “buy now!” For example, digital eBooks that claim “…limited supply” --- how funny! Digital products are downloaded ad infinitum. But it must still work or we would not find ads still using that ploy. Now, dry your eyes – I have fallen for lines just as bad. Most people on the Internet fall into the habit of reselling products and services that they, themselves, have never used and maybe never will. So please, use the products or services you advertise. Your personal satisfaction will show in your promotions. Your buyers will be happy and you will build credibility. My good friend, Graham Hamer told me a story once, about a trip he made to visit a distant relative. He had the address, phone number, and a map of the general area (though not a street map). When he entered the town, either the map was old, or the roads had been updated, because he was soon hopelessly lost. Eventually he stopped at a gas station to ask directions. When this was no help, he continued in circles and stopped again by the side of the road near a guy who was cutting his grass. This fellow’s directions seemed simple enough, but a while later he was still lost and now losing his patience. Then he phoned his relative. You guessed it --- he was at her house in minutes; never really being more than a mile off to begin with. The moral of his tale is this… If you want to know how to get somewhere, ask someone who’s already there. © Esther Smith 2004 ?>
News on Online Business
McGraw University Introduces New Online Business Degree Programs to Match Employers’ Needs McGraw University adds in new courses to the current business curriculum in order to increase the relevance to the current job market trendsArlington, TX (PRWEB) May 25, 2012 McGraw University, an accredited leading online university that has been known around the world for its improved learning services for working adults has announced that it has introduced fresh courses in its Business and ... Raising Funds for Your Online Business: Show Me the Money! Tax guru Barbara Weltman explains the options available for obtaining capital for your growing ecommerce business. In Part 1, she discussed the pros and cons of borrowing money (debt) vs. taking in investors (equity) - see Raising Funds for Your Online Business: Debt vs. Equity . Today, she discusses where to look for debt and equity financing and some pitfalls to avoid. A SEO package to help build your online business What do we offer in websites that improve SEO? Our website packages allow you to feature your business with a customizable webpage built with the latest search engine optimization (SEO) tools. Through these SEO tools, as well as coupons and special deals and premium placement in your local online directory, you can maximize online traffic to your business. Online CRM Provider Really Simple Systems Increases Web CRM Adoption With Intelligent Data Import LONDON, May 24, 2012 /PRNewswire/ ---Innovative data import solution increases usability and simplicity of online CRM, web CRM and  small business CRM  system-Really Simple Systems http://www.reallysimplesystems.com/ ... Building a multi-billion pound business online The recent valuation of Facebook at $104bn, the purchase of Instagram (by Facebook) for a billion dollars, and even Rakuten’s investment in social network Pinterest shows that there is serious money to be made in online business.
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