What Does An Ex-Basketball Coach Know About Pulling Web Metrics?
?>
Download eBooks and Software
 The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!
How To Create An Iphone Or Ipad Apps And Games Succeed In App Store!
Discover How To Create An Iphone Or Ipad App&game And Hit Pay Dirt With It In The App Store! 60% Commission + Bonus. Awesome Member Area With Full Video Course. All You Need To Know On How To Start App Business With No Programming Skills At All!
Legit Online Jobs
Completely Redesigned For 2012! New Pricing = Higher Conversions And Lower Refunds. 24/7 Support Converts Even More Visitors Into Customers. Visit Http://www.legitonlinejobs.com/affiliates To See How Each Visitor Can Be Worth Well Over $200.
Articles > Online BusinessWhat Does An Ex-Basketball Coach Know About Pulling Web Metrics?
by: Jason Blackston
In my previous life.....
Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics."
Simply put, pulling metrics is just testing your product or service. Your objective is to see how many sales you get out of a certain amount of clicks to your web site.
So what does my previous life as a coach have to do with your success on the internet? Great question, and now I will give you a great answer.
As a coach, I would test my girls in practice to see how many free throws each girl could make out of 100. I would do this everyday.
*For those of you who are not familiar with Basketball: A freethrow, also known as a foul shot, is awarded to a player who gets fouled by a player on the other team.
*I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.
Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.
Here's what I've learned from testing these players:
First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.
Why?
Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...
And more points means victory for Jane, Cathy, and the entire team!
**Online Business is not much different**
On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.
Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.
You can find out more about Google Adwords at: https://adwords.google.com/select/?hl=en
By utilizing Google Adwords you can test your products. Pay-Per-Click means you'll pay a certain price each time someone clicks on your advertisement.
However, you can find great keywords at low cost. If you need help finding good keywords, I suggest downloading Good Keywords. It's a free software program and has helped me find some great search terms.
http://www.iwanttips.com/gkwds/index.html
Marketing on the internet is somewhat different than my coaching experience. The statistics are much different. In basketball, I wanted someone who could make 70 to 80% of the freethrow shots taken in a game.
On the internet, I am shooting for a 2 to 3% conversion rate. That's right, I'm looking for 2 to 3 sales out of every 100 clicks. That doesn't mean I don't want more, but 2 to 3% conversion is a good mark.
Let's you are paying 10 cents a click, and out of 100 clicks you got 3 sales. And your price for your product is 40.00.
* 3 x $40 = $120.00
* .10 x 100 = $10.00
* $120.00 - $10.00 = $110.00 Net Profit.
You've got a good product that you can continue to test and market. If you had gotten 300 to 400 clicks and no sales, you'd have to take a good look at your product.
Sometimes people fall in love with a product before they test it. I've been there! It's always best to test, test, test!
Going back to my basketball analogy. The fact remains that Jane made more freethrows than Cathy. I want her on the line when the game is on the line.
Same rules apply when it comes to marketing online. I want to promote the products that "Pull the best Metrics."
And you heard that straight out of the ex-basketball coach's mouth!
* You can download this article at:
http://www.govisitors.com/jb/article3.html
?>
News on Online Business
McGraw University Introduces New Online Business Degree Programs to Match Employers’ Needs
McGraw University adds in new courses to the current business curriculum in order to increase the relevance to the current job market trendsArlington, TX (PRWEB) May 25, 2012 McGraw University, an accredited leading online university that has been known around the world for its improved learning services for working adults has announced that it has introduced fresh courses in its Business and ... Raising Funds for Your Online Business: Show Me the Money!
Tax guru Barbara Weltman explains the options available for obtaining capital for your growing ecommerce business. In Part 1, she discussed the pros and cons of borrowing money (debt) vs. taking in investors (equity) - see Raising Funds for Your Online Business: Debt vs. Equity . Today, she discusses where to look for debt and equity financing and some pitfalls to avoid. A SEO package to help build your online business
What do we offer in websites that improve SEO? Our website packages allow you to feature your business with a customizable webpage built with the latest search engine optimization (SEO) tools. Through these SEO tools, as well as coupons and special deals and premium placement in your local online directory, you can maximize online traffic to your business. Online CRM Provider Really Simple Systems Increases Web CRM Adoption With Intelligent Data Import
LONDON, May 24, 2012 /PRNewswire/ ---Innovative data import solution increases usability and simplicity of online CRM, web CRM and small business CRM system-Really Simple Systems http://www.reallysimplesystems.com/ ... Building a multi-billion pound business online
The recent valuation of Facebook at $104bn, the purchase of Instagram(by Facebook) for a billion dollars, and even Rakuten’s investment in social network Pinterest shows that there is serious money to be made in online business.
|
