what Do Your Site Statistics Mean, Anyway?
?>
Download eBooks and Software
 Ringophone.com: Best Selling Ringtone Site
Earn 75% Per Sale! Big Variety Of Great Products To Promote: Ringtones, Mobile Games. Plus Great Software: Flash Web Menu Maker, Wav To Midi Converter, Flash Text Effects, Video Chat Virtual World. Affiliates Join And Start Making Big Money Now!
Curationsoft Marketing Software
Earn 40% On An Easy Sell. Easily Post Content Across The Web Using 8 Different Sources With Drag And Drop. Converts At 3% To Cold Traffic! For Affiliate Tools Visit: Http://curationsoft.com/affiliates
Winslips - Amazing Lottery Application!
Web-based Lottery System. Real Test Results Published On Live Blog. Makes It Easier To Win Your Local Pick 4, Pick 5, Pick 6, And Pick 7 Lotto Game. Perfect For Low-budget Players. Integrated One Ticket System. No Hype, No Bull. Brand-new!
Articles > Web Developmentwhat Do Your Site Statistics Mean, Anyway?
by: Karyn Greenstreet
What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely.
The idea with web site statistics, then, is to look for trends. Instead of looking at the numbers a concrete items, look at them over time to see if they’re increasing or decreasing. For example, if you do an internet marketing campaign, then look at your web site statistics to see if the campaign increased the number of hits to your site.
With that said, here are some numbers you should look at:
Visitor Information
There are three areas that are important to review each month and during each marketing campaign. The number of unique visitors will help you to determine whether your site is receiving more or less visitors each month.
The location tells you what country, and sometimes what State, the visitors are coming from. This is important if you’re concerned about your global reach to other countries, or if you’ve done a marketing campaign in other States. Note that this is the State of the ISP where they connected to the Internet. Because AOL is in Virginia, you will have an inordinate amount of Virginia visitors, even though these people are actually all over the USA.
An important distinction is the concept of “visitors” versus “hits”. Each person who visits your site is considered a “visitor”. Each time a visitor looks at a page, that page and its contents are accessed, including the graphics on the page. As example, say that your home page has two graphics on it, plus some text. That is considered THREE elements on the page. When a visitor visits that page once, your statistics will show ONE visitor and THREE hits.
Time of Day Activity
This area of your statistics helps you to determine which days of the week have the most activity, and which time of day is the most active. This can be helpful to know when to schedule chats and teleclasses. For instance, if Wednesdays at 3PM are popular times for your site, they may be popular times for teleclasses. It’s important to note here that one of the most popular times for people to search the web is weekdays after lunch. (People are at work and having a sugar low after digesting their lunch and are surfing the net instead of working.) If this is a popular time for people to be surfing the net, then this might also be a popular time for an internet chat on your web site.
Referrals
This section of your statistics will tell you who is sending people to your web site. It lists which search engines people use, as well as which keywords or key phrases people use to find your site. In addition, this section will also list what other sites are linking from their site to your site. (When someone links from their site to your site, it’s called an “inbound link” or “incoming link”.)
Pages
This section of your statistics will help you to determine which pages are visited most often, how long people stay on a page (presumably to read it), and which page people exit your site from. Again, trends matter here more than the concrete numbers. Are certain pages more popular than others? Are people only spending 5 seconds on a page that should take 3 minutes to read?
Error reports
This section tells you where people had problems accessing your site. If people try to access a certain page and can’t, it will be recorded here. If your site has been unavailable, you’ll see these numbers rise.
For a list of all internet error message numbers and they’re corresponding meaning, check out this website:
http://www.webopedia.com/quick_ref/error.asp
Conclusion
As you can see, there are many number to look at in your statistics, and many ways to interpret them. If you pay more attention to trends and problems, and less attention to actual numbers, you’ll be ahead of the game!
About The Author
© 2004 Karyn Greenstreet.
Karyn Greenstreet is a Self Employment expert and small business coach. She shares tips, techniques and strategies with self-employed people to create and grow their businesses, stay focused and motivated, and perform at their peak. Visit her website at www.PassionForBusiness.com
|
?>
News on Web Development
Web Development Firm theREDspace Partners With ModelKarma For Its Global Brand Expansion
Firm Is Helping Build The World’s Largest Online Modeling CommunityNew York, NY (PRWEB) May 24, 2012 ModelKarma, which is aiming to become the world’s largest online community and a virtual agency for both aspiring and established models, has hired web development firm theREDSpace to bring their vision to life.Headquartered in Bedford Nova Scotia, Canada, theREDspace is an interactive ... Mozilla announces web development initiative
Users can learn web development with provided authoring tools, and existing developers can volunteer to run their own events. oniric.com
Find Web Designers For Your Business In 3 Easy Steps NOW! Compare Price Quotes & SAVE!!! http://www.WebDesignPriceQuotes.com Web development services for any budget. Utilize our extensive experience in Design & Development, CMS, SEO, E-commerce and more. Get your free consultation and quote today. Razoa Releases Preview of New Java Web Application Development Tool
Alpinia accelerates and simplifies the web application development processSan Francisco, CA (PRWEB) May 24, 2012 Razoa, LLC, an enterprise software company based in San Francisco, today launched a preview of its innovative Java web application development tool that greatly simplifies the development of professional web applications. Designed for Java developers, the Windows version of this new ... Maxthon Advocates for Next Generation of Privacy and Web Development at W3C
SAN FRANCISCO, May 18, 2012 /PRNewswire-Asia/ -- Maxthon ( www.maxthon.com ), a global software and web services company, led a spirited conversation about the need for China's Internet industries to proactively ...
|
