CashCome.com Articles Pages

Michael Southon

Download eBooks and Software

Real Writing Jobs
New & Improved Pricing Structure With Multiple Price Points, Downsells, And Upsells. Doing Better Than Ever! Plus, We Keep Emailing All Interested Users With Your Affiliate Link In The Emails To Make Sure You Get Credit! Realwritingjobs.com/affiliates.php

Insider Secrets To Cheap Flights - Downsized Agent Reveals All
Air Travel Will Always Be Expensive And People Will Always Want To Save Big Money On Flights. Super Conversions, Almost Unlimited Article Writing Potential. Great Product For New Internet Marketers. 75% Commission = Over $20 US Per Sale.

Brighter Side Of Darkness By Best New Christian Author Sylvia Lucas
Sylvia Got "saved" While Writing This Book! Through Its Main Character Donna Highlights The Impact Of Women Growing Up In A Fatherless Home. Donna Is On A Quest To Find True Love. A Must Read For Every Woman In America!

Articles > Writing

Book Publisher's Dilemma: Should I Use PDF or Exe Format?

by: Michael Southon

If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?

PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.

Exe, which stands for 'executable', is the extension for files created by eBook compilers.

PDF is widely considered to be the 'industry standard' for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:

With most eBook compilers you have to set up each page of your eBook as a separate web page. With Adobe Acrobat you can use a single MS Word file as the source document.
PDF files automatically number each page - exe files don't.
PDF files are very easy to edit - you can insert pages, replace pages and delete pages (and the page numbering is automatically adjusted).
Printing from a PDF file is much easier than printing from an .exe file.
The 'bookmark' column on the left side of a PDF file makes naviagtion very easy - much easier than in an exe file.
PDF files compress better than exe files, so you end up with a smaller, more manageable file.
It's virtually impossible to transmit a virus through a PDF file - exe files are susceptible to virus transmission and can become corrupted during download.
Finally, by using PDF you automatically expand your potential market because PDF files can be read on both a PC and a Mac (exe files can only be read on a PC). Over 8 percent of the online population in the U.S. are currently Mac users (www.nielsen-netratings.com) - not a huge increase in your market, but nevertheless significant.

But exe files do have some advantages over PDF files, and perhaps the most important of these is price - most eBook compilers are a fraction of the cost of Adobe Acrobat.

Another advantage of exe files over PDF is the rebranding feature. The following eBook compilers all have a built-in rebranding function:

If you use free eBooks as a viral marketing tool, rebranding is the key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links.

About The Author

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com
?>

News on Writing

Content Writing King Creates New Search Engine Optimization Service Guide
Content Writing King Creates New Search Engine Optimization Service Guide Article marketing company, Content Writing King, has announced that they have created a new search engine optimization basics guide to help consumers who are new to SEO. [...] it helps to clarify as many industry buzzwords as possible so that newcomers aren’t confused. When asked about the connection between the new SEO ...

Writing ability declines but still crucial for success
At the large South Florida law firm Gunster, poor writing skills can obliterate a young lawyer's chances for a job, no matter how glittering the resume.

Livescribe Celebrates Five Years of Digital Writing
Livescribe, the innovative company behind the world’s first smartpen, is celebrating its fifth anniversary. Livescribe revolutionized the digital writing market by syncing recorded audio with handwritten notes and providing a valuable new tool, which saves times, improves learning and enhances business productivity.

Writing was an act of love in 1824 Philadelphia
The writing and typesetting of "El Habanero" in 1824 must have been intensive labor of love for the one who put it together. Word by word and letter by letter, patiently assembling the lines of movable type, avoiding at all cost the devil in the typos, must have been a total headache wherever it took place in Old City Philadelphia. Greater even than the headache the author created when his ...

Writing from the front lines
WWII journalists were in thick of it The cause of 60 million deaths, World War II remains the greatest cataclysm the human species has yet inflicted on itself: an exhibition, if the gods were watching, of humans at their most depraved, but often their most noble. No wonder that seven decades later historians are still toiling to convey the dimensions of that horror, and the glory that often ...